Luminary Leads Brand Guidelines

Version 2.0 - November 2024

1. Brand Overview

Luminary Leads is a global recruitment platform connecting talented professionals with life-changing career opportunities worldwide. Our brand represents trust, opportunity, and transformation.

2. Logo Usage

Primary Logo

The Luminary Leads logo should always be used with adequate clear space and should never be distorted or modified.

Minimum size: 120px width for digital, 30mm for print
Clear space: Equal to the height of the 'L' in Luminary
Always use approved logo files

3. Color Palette

Primary Blue
#667eea

Primary Purple
#764ba2

Accent Pink
#f093fb

Dark Gray
#1a202c

4. Typography

Primary Font: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto

Headings: Bold weight, various sizes

Body Text: Regular weight, 16px base size

5. Voice & Tone

Professional yet approachable
Encouraging and supportive
Clear and concise
Global perspective with local sensitivity

6. Photography Style

Diverse, authentic representations of professionals
Bright, optimistic lighting
Modern office and work environments
Cultural diversity and inclusion

Contact

For brand-related inquiries: [email protected]